| 经济危机背景下的农村消费市场开拓新策略 |
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| 引用本文： | 邹小军,吴鸣. 经济危机背景下的农村消费市场开拓新策略[J]. 乡镇经济, 2009, 25(10): 110-113 |
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| 作者姓名： | 邹小军 吴鸣 |
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| 作者单位： | 国防科技大学人文与社会科学学院,湖南,长沙,410073 |
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| 摘 要： | 文章通过研究农村消费市场现状发现，农村消费市场低迷的原因在于广大农村居民不敢消费，消费效用不佳，消费观念落后以及持续消费能力不足等，针对上述原因，提出了“敢于消费——享受消费——科学消费——持续消费”的农村消费市场开拓策略。
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| 关 键 词： | 激活农村市场 敢于消费 享受消费 科学消费 持续消费 |
The New Strategy of Activating Rural Consumer Market under the World Economic Crisis |
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| ZOU Xiao-jun,WU Ming. The New Strategy of Activating Rural Consumer Market under the World Economic Crisis[J]. Rural Economy, 2009, 25(10): 110-113 |
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| Authors: | ZOU Xiao-jun WU Ming |
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| Affiliation: | (School of Humanities and Social Science, National University of Defense Technology, Changsha 410074, China ) |
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| Abstract: | We found that the reasons of rural market＇s downturn rest with the people in countryside not daring to consume, bad utility of consuming, low class concept of consuming and lacking continual consumptive capability and so on. Contra posing these reasons, we put forwards the new strategy what is to dare to consume —— to enjoy consuming-- to consume scientifically to consume continually. |
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| Keywords: | to activate rural market to dare to consume to enjoy consuming to consume scientifically to consume continually |
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