| 基于吉利收购沃尔沃战略的SWOT分析 |
| |
| 引用本文： | 赵丽,赵鹏.基于吉利收购沃尔沃战略的SWOT分析[J].特区经济,2010(11):289-290. |
| |
| 作者姓名： | 赵丽 赵鹏 |
| |
| 作者单位： | 黑龙江农业经济职业学院 |
| |
| 摘 要： | 2010年3月末吉利收购号称最安全的汽车——沃尔沃,吉利收购沃尔沃,能给吉利带来多少利益?外界对吉利收购沃尔沃这一行为存在很大的质疑,这源于吉利公司缺乏国际化运营能力的担忧。本文用SWOT分析法对吉利这一行为进行科学的分析,考察是否适应吉利企业发展的战略。
|
| 关 键 词： | 企业文化 SWOT分析 品牌 |
SWOT analysis of GEELYAUTO acquisition of Volvo |
| |
| Zhao Li Zhao Peng.SWOT analysis of GEELYAUTO acquisition of Volvo[J].Special Zone Economy,2010(11):289-290. |
| |
| Authors: | Zhao Li Zhao Peng |
| |
| Institution: | Zhao Li Zhao Peng |
| |
| Abstract: | At the end of March in 2010,Greely bought the most secure car called---Volvo,Greely acquired Volvo,which will how much interest give to Greely？ outside of the Greely is very questionable about Volvo acquired,which stems from the lack of international operations Greely.In this paper,we scientificly analysis this behavior by SWOT analysis and examine whether that adapt Greely Automobile development strategy. |
| |
| Keywords: | corporate culture SWOT analysis brand |
| 本文献已被 维普 等数据库收录！ |
|
