海南本土餐饮企业连锁经营策略分析

在海南建设国际旅游岛的背景下,"餐饮需先行"是业界的共识。但是海南本土餐饮企业走出海南的步伐很缓慢。本文通过借鉴国内外知名餐饮连锁企业的成功管理模式、营销策略及积极扩张的经营方式,对如何推进海南本土餐饮企业的连锁经营,提高餐饮企业的整体规模和水平,创建独具特色的海南本土餐饮企业品牌进行论述和分析。

Hainan local restaurant enterprise retailer management strategy analysis

Under the circumstance of the Hainan International Tourist Destination,it is the common sense that the catering should go ahead.However,the local catering industry of Hainan is still under development.For the local catering industry,this paper will analyze the strategies of how to boost the chainstore operation,how to expanse the scale of local catering companies,and how to create the unique brand,from the successful experiences of the top catering companies of management modernization,marketing strategies and gradual expansion.