| Abstract: | The present study seeks to examine the image of Singapore as a tourist destination. A sample of 131 tourists was collected at the Singapore Changi International Airport's two departure halls. In addition to answering a short Likert‐scale questionnaire, respondents were asked to describe in their own words the unique aspects of the country. Comparisons of response differences in respect of gender, age groups, educational levels as well as countries of origin were also conducted. Significant perceptual differences were detected with respect to the last three categories. Copyright © 2003 John Wiley &Sons, Ltd. |
