The role of purchasing in countertrade |
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| Affiliation: | 1. Prof. M. Viswanathan Diabetes Research Centre, Chennai, India;2. Department of Epidemiology, Tamil Nadu Dr. M.G.R. Medical University, Chennai, India;3. Department of Biochemistry, Central Leather Research Institute, Chennai, India;4. Department of Genetics, Dr. A.L.M. Post Graduate Institute of Basic Medical Sciences, University of Madras, Chennai, India;1. Division of Infectious Diseases, Samsung Changwon Hospital, Sungkyunkwan University School of Medicine, Changwon, Republic of Korea;2. Department of Molecular Cell Biology, Sungkyunkwan University School of Medicine, Suwon, Republic of Korea;3. Division of Infectious Diseases, Samsung Medical Center, Sungkyunkwan University School of Medicine, Seoul, Republic of Korea;4. Asia-Pacific Research Foundation for Infectious Diseases, Seoul, Republic of Korea;1. Department of Obstetrics and Gynecology, The University of Texas Rio Grande Valley School of Medicine, 2821 Michaelangelo Dr., Suite 400, Edinburg, TX, United States;2. Society of Family Planning, PO Box 18342 Denver, CO 80218 |
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| Abstract: | This paper examines countertrade with a particular emphasis on the involvement of UK companies. A review of the literature shows that whilst international trade organisations adopt a negative attitude to countertrade, which creates difficulties for research into the subject, substantial benefits may be obtained by both parties to countertrade deals. The results of empirical research show that UK companies involved in countertrade play a largely reactive role, which mirrors the approach of UK government agencies. It is argued that purchasing can play a significant role in proactive countertrade through identifying appropriate sources, effective negotiation and disposal of goods to existing suppliers. |
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