| 基于我国企业的CRM系统的体系框架研究 |
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| 引用本文： | 徐静,孙潇静. 基于我国企业的CRM系统的体系框架研究[J]. 价值工程, 2005, 24(1): 86-87 |
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| 作者姓名： | 徐静 孙潇静 |
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| 作者单位： | 中央财经大学信息管理系,北京,100081;中央财经大学信息管理系,北京,100081 |
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| 摘 要： | 客户关系管理(CRM)引起了当令企业对管理观念和业务流程及企业问协作的重新审视和思考，它是企业提高竞争力的核心之所在。CRM首先是一套科学的管理观念，但真正实现其价值还要有一个结构清晰、合理的CRM体系框架将其应用于企业的业务活动管理之中。本文分别从以下两个角度着重探讨了CRM系统的体系框架：从企业信息化全局的角度和基于数据仓库和数据挖掘的角度。
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| 关 键 词： | CRM 体系框架 ERP SCM 电子商务 数据仓库 数据挖掘 |
| 文章编号： | 1006-4311(2005)01-0086-02 |
Research of the Framework in CRM System Based on Our Country |
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| Xu Jing, Sun Xiaojing. Research of the Framework in CRM System Based on Our Country[J]. Value Engineering, 2005, 24(1): 86-87 |
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| Authors: | Xu Jing Sun Xiaojing |
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| Abstract: | CRM leads enterprises to rethinking about the management conception, work course and cooperation among enterprises, which is the key to improve their competitive power. Firstly, CRM is a set of scientific management conception, but if we want to comprise its value there should be a clear and reasonable CRM framework to put it in the management of work. The paper discusses the framework of CRM system in two directions: from the overall situation of the enterprise's information construction and based on the Data Warehouse and Data Mining. |
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| Keywords: | CRM Framework ERP SCM E-Commerce Data warehouse Data mining |
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