| 药品营销渠道的创新研究 |
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| 引用本文： | 李克芳.药品营销渠道的创新研究[J].改革与战略,2011,27(12):51-53,111. |
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| 作者姓名： | 李克芳 |
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| 作者单位： | 云南财经大学商学院,云南昆明,650221 |
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| 基金项目： | 云南省教育厅科学研究基金 |
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| 摘 要： | 我国药品营销渠道相对落后，使得药价虚高。要降低渠道成本，增强医药企业的市场竞争力，重点要从管理观念创新、渠道的制度创新、渠道主体创新、流通手段创新等方面来改进药品营销渠道。
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| 关 键 词： | 药品 营销渠道 创新 |
A Study on the Innovations of the Medical Marketing Channel |
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| Li Kefang.A Study on the Innovations of the Medical Marketing Channel[J].Reformation & Strategy,2011,27(12):51-53,111. |
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| Authors: | Li Kefang |
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| Institution: | Li Kefang (Business School, Yunnan University of Finance and Economics, Kunming, Yunnan 650221) |
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| Abstract: | The medical marketing channel in China has made the price of medicine in a high level. It is necessary to make innovation in the medical marketing channel from management concept, institution, participants and distribution means in order to reduce channel cost and improve competitiveness of medical enterprises in the market. |
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| Keywords: | medicine marketing channel innovation |
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