The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation |
| |
Authors: | Ching-Hsun Chang |
| |
Institution: | (1) Department of Business Administration, Tamkang University, 151 Ying-chuan Road, Tamsui, New Taipei City, 25137, Taiwan |
| |
Abstract: | This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on
competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides
green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental
ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green
product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but
green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly,
but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing
companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|