Abstract: | The paper deals with the measurement of the benefits provided by natural resources, with particular reference to the tourist development of mountain areas. In fact, the possibility of measuring some of the benefits produced by the natural resources allows appropriate development strategies to be formulated. The second part of the paper presents possible solutions suggested for sustainable tourism in an area of the Pre‐Alps between Veneto and Trentino. These solutions are a result of research carried out using the contingent valuation method. Critical information was gathered that enabled the adjustment of interventions in relation to both the actual opportunity and the benefits deriving from the natural resources studied. Copyright © 2006 John Wiley & Sons, Ltd. |