| 基于SWOT分析的会展旅游之对策研究——以浙江宁波为例 |
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| 引用本文： | 郑凌燕.基于SWOT分析的会展旅游之对策研究——以浙江宁波为例[J].商业研究,2008(8). |
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| 作者姓名： | 郑凌燕 |
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| 作者单位： | 宁波大学商学院,浙江宁波,315211 |
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| 基金项目： | 2007年浙江省旅游科学研究课题;项目 |
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| 摘 要： | 宁波是发达的轻工业城市和重要的港口城市,拥有雄厚的产业基础和灵活的制度优势,凭借自身优越的条件,近几年来会展旅游发展迅速。会展旅游对宁波产业结构调整起着重要的影响和作用,它带动相关产业如餐饮、宾馆、零售、交通等方面的综合效应显而易见。如何更好地发展会展旅游对宁波的经济建设和整体旅游业的发展都至关重要。
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| 关 键 词： | 会展旅游 宁波 SWOT分析 对策 |
The SWOT Analysis of MICE in Ningbo |
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| ZHENG Ling-yan.The SWOT Analysis of MICE in Ningbo[J].Commercial Research,2008(8). |
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| Authors: | ZHENG Ling-yan |
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| Abstract: | Ningbo is a developed light industry city and an important port city,which has the abundant industrial foundation and the flexible system advantages.With the favorable local conditions,it develops the MICE in the last few years.The MICE has the important influence and function on the industrial structure of Ningbo in correlate industry like dining,guesthouse,retail sales,transportation.It is very important for Ningbo's economic development and the overall tourism development to develop the MICE. |
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| Keywords: | MICE Ningbo SWOT analysis countermeasures |
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