| 电子商务逆向物流定价策略研究 |
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| 引用本文： | 刘长霞,路世昌. 电子商务逆向物流定价策略研究[J]. 物流科技, 2008, 31(5): 103-106 |
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| 作者姓名： | 刘长霞 路世昌 |
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| 作者单位： | 辽宁工程技术大学,辽宁,葫芦岛,125105 |
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| 摘 要： | 运用需求博弈模型证明在当今以顾客价值为导向的电子商务市场中实施逆向物流的必要性；利用利润最大化模型，研究电子商务市场逆向物流退货政策中的最优价格制定策略，最后，针对电子商务环境下几种典型的商品定价提出了几点可行性的建议。
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| 关 键 词： | 电子商务 逆向物流 博弈论 利润模型 |
| 文章编号： | 1002-3100(2008)05-0103-04 |
| 修稿时间： | 2007-11-02 |
Research on E-commerce Reverse Logistics Pricing Strategy |
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| LIU Chang-xia,LU Shi-chang. Research on E-commerce Reverse Logistics Pricing Strategy[J]. Logistics Management, 2008, 31(5): 103-106 |
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| Authors: | LIU Chang-xia LU Shi-chang |
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| Affiliation: | (Liaoning Technical University, Huludao 125105, China) |
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| Abstract: | This paper used the Demand Game Model proves that the value of today's customer-oriented e-commerce market the necessity of bringing reverse logistics into effect; Use of profit maximization model, and research the best prices establishing strategy in the e-commerce market reverse logistics return policies. Finally, in view of several type of commodity pricing raised a number of feasibility of the proposal in the e-commerce environment. |
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| Keywords: | electronic commerce reverse logistics game theory profit model |
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