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From research to purchase: an empirical analysis of research-shopping behaviour in the insurance sector |
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| Authors: | Stefan Mau Irena Pletikosa Cvijikj Joël Wagner |
| Affiliation: | 1. Chair of Information Management, Swiss Federal Institute of Technology Zurich, Weinbergstrasse 56-58, 8092, Zurich, Switzerland 2. University of Lausanne, Quartier UNIL-Dorigny, Batiment Extranef, 1015, Lausanne, Switzerland |
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