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古商城洪江旅游开发的居民认知分析
引用本文:张清. 古商城洪江旅游开发的居民认知分析[J]. 特区经济, 2007, 0(5): 183-185
作者姓名:张清
作者单位:中南林业科技大学,旅游学院,湖南,长沙,410004
基金项目:注:感谢中南林业科技大学旅游学院刘圣、黄群、顾莹莹、扶梅娟等同学在调研中的帮助.
摘    要:
古商城洪江的旅游业近几年来得到了快速的开发。本文以古商城洪江当地居民作为研究对象,通过问卷调查,探讨了居民对洪江旅游开发具体状况和对洪江旅游开发形象的认知差异。经过独立样本的T-TEST发现不同籍贯和教育程度的当地居民在对洪江旅游开发形象的认知上存在显著差异,根据认知状况为洪江古商城的旅游开发提供了一些针对性的建议。

关 键 词:旅游开发  古商城洪江  认知  均值比较

Ancient commercial city Hongjiang tourism development''''s citizen cognition analysis
Zhang Qing. Ancient commercial city Hongjiang tourism development''''s citizen cognition analysis[J]. Special Zone Economy, 2007, 0(5): 183-185
Authors:Zhang Qing
Abstract:
The tourist industry of Hongjiang of ancient store has received fast development in recent years.Local residents has inquired into the main body as the object of study .As the questionnaire survey,discussed the resident cognition difference to concrete situation of Hong Jiang tour exploitation and the image developing to Hong Jiang tour.By the independent sample T-TEST discovered inhabitant's native place and the education level in travel in the development image cognition to Hong Jiang have the remarkable difference,Based on the resident cognition,the paper raises a few suggestions to the tourism developments of Hongjiang city.
Keywords:Tourism development    Hongjiang of ancient store    Cognition   Means compares
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