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A strategic balance of tradition and technology: An ayurvedic firm in modern India |
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| Authors: | Bernard Arogyaswamy Deepak Manchanda |
| Institution: | aBernard Arogyaswamy is a professor and chairman of the Department of Business Administration at Le Moyne College in Syracuse, New York, USA.;bDeepak Manchanda is the senior manager of marketing at Oriflame Limited in New Delhi, India. |
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