品牌危机管理的预警机制探析

中国市场正进入品牌危机高发期。在信息传播如此发达的今天,关于品牌的负面影响很快就会被聚合成危机,就如阳光下的凸透镜,很多品牌就此被聚焦、被灼伤。而现存的理论大都停留在危机爆发了,如何隔离、控制和消除对策,危机的破坏力已经爆发了,对实际工作中企业的指导具有滞后性。如何做到未雨绸缪,避免品牌危机爆发,维护品牌安全,是一个迫在眉睫的实际问题。

To Discuss on the Pre-warning Mechanism System of Brand Crisis Managing

At present,the crisis of Chinese brands is entering its peak at the Chinese market.In the advanced disseminative skills of information today,the negative impact on the brand will soon be regarded as crisis,just like under the convex lens,lots of brands could be focused or burned.And most of the existing theories remains how to quarantine,control and take the elimination of measures after the outbreak of the crisis.In the actual work of the enterprises,the theories' general guideline has their lag.It is the ...