| 商业银行个人理财中的风险认知与风险管理研究 |
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| 引用本文： | 夏恩君,王晓成. 商业银行个人理财中的风险认知与风险管理研究[J]. 特区经济, 2008, 0(9): 82-83 |
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| 作者姓名： | 夏恩君 王晓成 |
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| 作者单位： | 北京理工大学,管理与经济学院,北京,100081 |
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| 摘 要： | 商业银行个人理财业务在迅速发展的同时,也面临着许多风险问题。本文分析了银行个人理财业务中的主观认知风险与客观风险,并进一步探讨了影响消费者风险认知的因素,提出了加强商业银行个人理财业务风险管理的相关建议。
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| 关 键 词： | 银行理财 风险认知 主观风险 客观风险 |
Commercial bank personal financing centre's risk realization and risk management research |
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| Xia En Jun,Wang Xiao Cheng. Commercial bank personal financing centre's risk realization and risk management research[J]. Special Zone Economy, 2008, 0(9): 82-83 |
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| Authors: | Xia En Jun Wang Xiao Cheng |
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| Affiliation: | Xia En Jun Wang Xiao Cheng |
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| Abstract: | Commercial bank personal financing business is developing very rapidly recently,but at the same time,it also faces many risk problem.This paper analyzes the subjective perceptional risk and objective risk in commercial bank personal financing business.The factors that influence consumer’s risk perception are also discussed,some recommendations are put forward to improve the risk management in commercial bank personal financing business. |
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| Keywords: | Bank financing Risk perception Subjective risk Objective risk |
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