穗港澳合作发展会展业SWOT分析

会展业是现代经济中一颗耀眼的明星，具有极强的经济和社会带动力。随着经济全球化、区域化进一步向深度、广度发展，世界会展业面临的竞争更加激烈。穗港澳会展产业互补性强，三地合作发展会展业大势所趋。穗港澳合作发展会展业具有经济实力雄厚，有丰富的展会经验及客户资源、环境优良、互补性强等优势。同时，也存在重复办展，展馆重复建设，人才短缺等劣势。面对中国加入WTO、国内、国外给中国会展业带来的威胁，穗港澳应抓住国际会展中心由欧美向亚太地区转移、CEPA签署的契机等进行三地优势互补，联手参与国际竞争。

SWOT Analysis on the Convention and Exhibition Industry Cooperative Development in Guangzhou,Hong Kong and Macao

The convention and exhibition industry plays positive role on economy and society.With the further development of the globalization in breadth and depth,the international exhibition on industry is faced with furious competition.Guangzhou Hong Kong and Macao's convention and exhibition industry is supplementary,cooperative development should be potential hasten.This paper uses the SWOT model to analyze the four factors of Guangzhou Hong Kong and Macao convention industry cooperative development.