| 大规模定制下顾客价值的实现 |
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| 引用本文： | 李长江, 曾琦,. 大规模定制下顾客价值的实现[J]. 华东经济管理, 2007, 21(9): 117-119 |
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| 作者姓名： | 李长江 曾琦 |
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| 作者单位： | 华中科技大学,管理学院,湖北,武汉,430074;华中科技大学,管理学院,湖北,武汉,430074 |
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| 摘 要： | 企业创造价值的过程,也是顾客获取让渡价值的过程,顾客从企业获取价值的过程,则是企业获取顾客关系价值的过程.企业如何在生产制造活动中实现顾客让渡价值和顾客关系价值的均衡发展?大规模定制作为一种既能满足客户的个性化需求又不牺牲企业效益和成本的新的生产方式,同时实现了顾客让渡价值和顾客关系价值,这将是21世纪制造业的主流生产方式.
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| 关 键 词： | 顾客价值 大规模定制 顾客参与 |
| 文章编号： | 1007-5097（2007）09-0117-03 |
| 收稿时间： | 2007-04-03 |
The Realization of Customer Value based on the Mass Customization |
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| LI Chang-jiang; ZENG Qi. The Realization of Customer Value based on the Mass Customization[J]. East China Economic Management, 2007, 21(9): 117-119 |
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| Authors: | LI Chang-jiang ZENG Qi |
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| Affiliation: | School of Management; Huazhong University of Science and Technology; Wuhan 430074; China |
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| Abstract: | The customers want to choose the maximum customer delivered value during the enterprise's value creating process,At the same time,the enterprises get the customer relationship value when the customers obtain the value from them.How can the enterprises get the balance between the customer delivered value and the customer relationship value? Mass Customization,which is a new way of production of facing the personal needs of the customers and not sacrificing the enterprises' own profit,can make the two relatio... |
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| Keywords: | customer value the mass customization customer participation |
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