| 中国服装企业品牌建设初探 |
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| 引用本文： | 宁凌, 廖泽芳,.中国服装企业品牌建设初探[J].华东经济管理,2007,21(3):137-140. |
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| 作者姓名： | 宁凌 廖泽芳 |
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| 作者单位： | 广东海洋大学,经济管理学院,广东,湛江,524088 |
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| 摘 要： | 中国作为一个服装大国，能够与国外的服饰品牌进行抗衡的强势品牌几乎没有。文章以中国服装企业的品牌建设初探为题，阐述了品牌和品牌建设的相关理论；归纳了我国服装品牌建设现状，针对国内服装企业品牌建设存在的问题，提出了品牌建设的相应对策；最后以珠海威丝曼服饰有限公司的品牌建设历程为例，总结了其在品牌建设中的优势和劣势。
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| 关 键 词： | 品牌 服装 品牌建设 |
| 文章编号： | 1007-5097(2007)03-0137-04 |
| 修稿时间： | 2006年10月23 |
A Probe to the Brand Building of Chinese Clothing Industry |
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| NING Ling; LIAO Ze-fang.A Probe to the Brand Building of Chinese Clothing Industry[J].East China Economic Management,2007,21(3):137-140. |
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| Authors: | NING Ling; LIAO Ze-fang |
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| Institution: | Guangdong Ocean University; Zhanjiang 524088; China |
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| Abstract: | China is a kingdom of garment,but we rarely see challenging brand which can compete with that of abroad.The thesis is mainly talking about the brand building of costumes enterprise in China.Firstly,it elaborates the related theory of brand and brand building.Then the existing problems of the brand building of costumes enterprise in China is concluded through the analysis on the condition of costumes brand building and focus on the building countermeasures.And it takes the brand building course of WSM costum... |
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| Keywords: | brands clothing brand building |
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