| Abstract: | Economic impact analysis can be used strategically by arts managers to provide information pertaining to making and justifying effective managerial and marketing decisions. The three aspects of economic impact analysis—direct, indirect and induced—reveal information such as arts participants' expenditure patterns, rationale for expenditure, relationships between participant demographics and expenditure, and amount of expenditure outside arts institutions. Arts managers can use the information and data to match product offerings of the institution with those of its participants; increase the participants' participation in, satisfaction with and loyalty to the institution; increase the stature and validity of the arts institution within the community; price the products of the arts institute; and increase community and financial support for arts institutions. This synergistic use of economic impact analysis information with marketing information is illustrated using a music institute in the USA. Copyright © 2003 Henry Stewart Publications |
