冒进者的教训

以家电为长的春兰，选择转入完全陌生的汽车制造领域，也许一开始便是一个错误决策。而徐工汽车的暂时退出，亦算是一个周全的考虑。

The Chief Creative Officer' s Pragmatism

SHIRO NAKAMURA,the chief creative officer of Nissan,thought the originality not only gives people the visual effect of beautiful, but also satisfies people functionally,which made people thought it was practical in daily life. For a designer,they should come back to the original draft and think about the original intention when they cannot go further.A designer has two different him.One is the original one,the other is him in designing.This is the highest ideal for every designer.