消费主义的负价值及抵制策略探析

消费主义滥觞于19世纪资本主义经济危机时期，福特主义扩张和流水线的生产导致资本主义新教伦理的瓦解，并催生现代意义的消费主义。消费主义本质上是一种因欲消费和在虚假需求诱导下异化的生活方式。消费主义对主体更多的表现为一种负价值，它给社会和人带来一定的后果。因此，引导人们树立正确的消费伦理观，用真实需要代替虚假需要，以制度创新限制人们的虚假需要，是抵制消费主义的理想选择。

Probe into Negative Value of Consumerism and Resistance Strategy

During the capitalist economic crisis period in the 19th century, the idea of consumerism was overflowed. The outspread of Fordism and production lines led to the collapse of the Protestant ethic of capitalism, and hastened the birth of modem consumerism. Essentially, consumerism is the way of alienated life induced by false demand for consumption. More consumerism behaves as a negative value on the subject, and brings social and human with negative consequences. Therefore, for repelling consumerism, it is necessary to guide people to establish a correct concept of ethical consumption, to substitute false need with real one, and to restrict false need by innovating institution.