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Undue diligence? |
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| Authors: | Daniel G Goldstein |
| Institution: | () is Assistant Professor of Marketing at London Business School. More about his research can be found at and at . |
| Abstract: | Making big decisions is a daily task for business executives. Dan Goldstein asks if you have given much thought to how those decisions are made. It may be that the way you or your company reach decisions is both time-consuming and wide of the mark when it should be fast and frugal. |
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