| 广告文案主题确定方法探究 |
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| 引用本文： | 曾锐.广告文案主题确定方法探究[J].企业科技与发展,2008(10):54-55. |
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| 作者姓名： | 曾锐 |
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| 作者单位： | 广西生态工程职业技术学院,广西柳州545004 |
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| 摘 要： | 文章介绍广告文案主题确定的原则，并从商品分析、消费者分析、市场分析及竞争对手情况分析等方面探讨广告主题确定的方法和规律。
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| 关 键 词： | 广告文案 主题 提炼方法 |
The Ways to Identify the Theme of Advertising Copy |
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| Authors: | ZENG Rui |
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| Institution: | ZENG Rui ( Guangxi Ecological Engineering Vocational ＆Technical College, Liuzhou Guangxi 545004) |
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| Abstract: | The article introduces the principle of identifying the theme of advertising copy. It also discusses the methods and principles of identifying the theme of advertising copy in aspects of commodity, consumer, market, and rival assessments. |
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| Keywords: | advertising copy theme conclusion measures |
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