Consumer Connectivity in a Complex,Technology-enabled,and Mobile-oriented World with Smart Products |
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| Institution: | 1. University of Groningen, The Netherlands;2. Said Business School, Oxford University, United Kingdom;3. University of Maryland, United States;4. Temple University, United States;5. Carnegie Mellon University, United States;6. Emory University, United States;7. Northeastern University, United States;8. Tilburg University, The Netherlands;9. The George Washington University, United States;10. Chinese University of Hong Kong, China;11. North Carolina State University, United States;12. Santa Clara University, United States;1. Hong Kong Baptist University, Kowloon Tong, Hong Kong, China;2. The Chinese University of Hong Kong, Shatin, N.T., Hong Kong, China;1. Chinese University of Hong Kong Business School, Hong Kong;2. New York University Stern School of Business, United States;1. Sawyer Business School, Suffolk University, Boston, United States;2. Quinlan School of Business, Loyola University Chicago, United States;3. Isenberg School of Management, University of Massachusetts, Amherst, United States;1. Birmingham Business School, University of Birmingham, United Kingdom;2. Department of Management, University of Granada, Granada, Spain;3. Department of Strategy, University of the West of England, United Kingdom;4. University of Reading, United Kingdom;5. LEE & Economics Dept., Universitat Jaume I-Castellon, Spain;1. College of Business Administration, Kansas State University, Manhattan, KS 66506, USA;2. Naveen Jindal School of Management, University of Texas at Dallas, Richardson, TX 75080, USA |
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| Abstract: | Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks—from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology).We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies. |
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