首页 | 本学科首页   官方微博 | 高级检索  
     

我国农产品出口现状与对策分析
引用本文:张建英,岳文斌. 我国农产品出口现状与对策分析[J]. 中国流通经济, 2004, 18(9)
作者姓名:张建英  岳文斌
作者单位:山西农业大学,山西,太谷,030801
摘    要:加入WTO以来,我国农产品出口增长明显,但为此也付出了沉重的代价,其原因主要是多边农产品贸易的制度缺陷、国际市场定位不准、营销对策不当等。文章提出,在激烈的国际市场竞争中,面对种种贸易和非贸易壁垒,我们应在保证市场定位正确的基础上,加强国家间的政治、经济、社会和文化交流,全面提高农产品质量和农业生产效率,重视国际市场营销对策的研究和选择,从比较优势出发,推动我国农产品国际贸易的健康持续发展。

关 键 词:农产品  出口市场  市场定位  营销对策

Agriculture Products Export:Current Situation,Problems,and Counter Measures
ZHANG Jian-ying and YUE Wen-bin. Agriculture Products Export:Current Situation,Problems,and Counter Measures[J]. China Business and Market, 2004, 18(9)
Authors:ZHANG Jian-ying and YUE Wen-bin
Abstract:Since entering WTO,China has paid a heavy price for the increase of agriculture products export.Main reasons for the situation include shortcomings in the institution of multilateral agriculture products trade,false positioning in the international market,and improper marketing tactics.In order to solve problems mentioned above,proper market position should be guaranteed,communications with other countries should be enhanced,the quality of agriculture products and the efficiency of agriculture products production should be improved, the market tactics should be well studied and selected,and the principle of comparative advantage should be followed.
Keywords:agriculture products  market of exporting  market positioning  marketing tactics
本文献已被 CNKI 万方数据 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号