出版物物流标准化与出版发行业发展研究

出版物物流是出版物发行的重要组成部分,是连接出版物生产与消费的纽带和桥梁。本文认为,实现出版物物流标准化是提高出版发行业经济效益,实现社会效益,降低企业乃至全行业流通总成本,促进产业发展的主要途径。文章指出了我国在出版物物流标准的制订、贯彻、执行等方面存在的主要问题即缺乏出版物物流相关标准,尚未形成标准体系,已有的标准和规范执行贯彻不力,企业各自为政、缺乏数据交换与共享等,并在此基础上提出了我国出版物物流标准化的实施建议,为制定出版物物流发展战略与政策,促进我国出版发行业健康发展提供决策支持。

The Standardization of Publication Logistics and the Development of Publishing Industry

the authors point out at the begging of the paper that publication logistics is an important component part of publishing, and that the standardization of publication logistics is the main method of increasing the economic effect in publishing industry and it can provide imputes to the development of the industry.Then the authors analyze the problems in the formulation and implementation of publication logistics standards in Chinese publishing industry, and give suggestions to the implementation of publication logistics standards.