| 文化软实力视阈下的新兴体育项目发展探析——以宁波木球为例 |
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| 引用本文： | 刘玲,楼静.文化软实力视阈下的新兴体育项目发展探析——以宁波木球为例[J].浙江工商职业技术学院学报,2013(4):39-45. |
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| 作者姓名： | 刘玲 楼静 |
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| 作者单位： | 宁波城市职业技术学院,浙江宁波315000 |
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| 基金项目： | 宁波市体育局课题“文化软实力视阁下的新兴体育项目发展研究——以宁波木球为例”（编号ZWS12095）阶段性研究成果. |
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| 摘 要： | 探析新兴体育项目木球文化软实力,提出包括木球的精神力、创新力、传播力、亲和力和影响力等在内的木球软实力的核心要素,通过对宁波木球运动的调研,分析现状,提出了提升木球等新兴体育项目文化软实力的建议.
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| 关 键 词： | 文化软实力 新兴体育项目 木球项目 |
The Development of the Emerging Sports Item from the Perspective of Cultural Soft Power——Taking the Ningbo Cricket for Example |
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| LIU Ling,LOU Jing.The Development of the Emerging Sports Item from the Perspective of Cultural Soft Power——Taking the Ningbo Cricket for Example[J].Journal of Zhejiang Business Technology Institute,2013(4):39-45. |
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| Authors: | LIU Ling LOU Jing |
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| Institution: | (Ningbo City College of Vocational Technology, Ningbo 315000, China) |
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| Abstract: | Exploring the cultural soft power of the emerging sports cricket, the paper puts forward core elements on it including spiritual power, innovation, transmission, affinity, impact and the like. Through the survey on Ningbo cricket sports, analyzing the present situation, this paper proposes to improve the cultural soft power of emerging sport items like cricket. |
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| Keywords: | cultural soft power emerging sports item cricket item |
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