| 山地住宅的营销战略与策略研究 |
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| 引用本文： | 郑秋锦,许安心.山地住宅的营销战略与策略研究[J].科技和产业,2007,7(12):15-18. |
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| 作者姓名： | 郑秋锦 许安心 |
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| 作者单位： | 泉州理工学院,财经系,福建,泉州,362000;华侨大学,工商管理学院,福建,泉州,362021 |
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| 摘 要： | 随着经济的发展,我国山地住宅需求越来越大。本文首先分析山地住宅的定义、山地住宅开发的可行性、山地住宅的发展现状;其次论证山地住宅的营销战略;最后阐述山地住宅的营销策略。
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| 关 键 词： | 山地住宅 营销战略 营销策略 |
| 文章编号： | 1671-1807(2007)12-0015-04 |
| 修稿时间： | 2007年9月6日 |
The Marketing Strategy and Tactics on Mountainious Real Estate |
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| ZHENG Qiu-jin,XU An-xin.The Marketing Strategy and Tactics on Mountainious Real Estate[J].SCIENCE TECHNOLOGY AND INDUSTRIAL,2007,7(12):15-18. |
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| Authors: | ZHENG Qiu-jin XU An-xin |
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| Abstract: | With the development of economic,the demands of the mountainous houses are growing more and more stronge.First the article analyses the definition of mountainous house,the feasibility of the exploitation of the mountainous house and the developing actuality of it.What's more,it demonstrates the stratagem of the marketing of mountainous house.At last,it expounds the strategy of the marketing of mountainous house. |
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| Keywords: | mountainous house the stratagem of marketing the strategy of marketing |
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