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Creativity in the opportunity identification process and the moderating effect of diversity of information |
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| Authors: | Michael M. Gielnik Michael Frese Johanna M. Graf Anna Kampschulte |
| Affiliation: | 1. National University of Singapore, NUS Business School, Department of Management & Organisation, 15 Kent Ridge Drive, 119245 Singapore;2. National University of Singapore, Business School, and Leuphana University of Lueneburg, 15 Kent Ridge Drive, 119245 Singapore;3. Justus Liebig University Giessen, Department of Work and Organizational Psychology, Otto-Behaghel-Str. 10F, 35394 Giessen, Germany |
| Abstract: | We employ two study designs for a more detailed examination of creativity in the opportunity identification process. We employ a correlational field study to test the hypothesis that divergent thinking affects venture growth through business idea generation. We use an experimental design to test the hypothesis that diversity of information moderates the effect of divergent thinking on business idea generation. Analyses based on 98 business owners across both study designs supported our hypotheses. Combining the findings from both designs points to boundary conditions of theories suggesting constraining information; this may weaken the indirect effect of divergent thinking on venture growth. |
| Keywords: | Entrepreneurship Opportunity identification Creativity Divergent thinking Diverse information |
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