| 刍议上海金融广告的媒介策略 |
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| 引用本文： | 郑欢. 刍议上海金融广告的媒介策略[J]. 商业研究, 2009, 0(3) |
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| 作者姓名： | 郑欢 |
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| 作者单位： | 上海师范大学广告系,上海,200234 |
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| 基金项目： | 上海市广告业发展规划研究课题 |
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| 摘 要： | 金融广告在未来广告产业发展中,将日益突显出其作为新的投放增长点的趋势。然而作为广告产业发展的新领域,为避免其在发展过程中少走弯路,尝试以上海金融广告市场为例,分析目前金融广告投放的主要问题,提出未来发展的策略建议。
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| 关 键 词： | 金融广告 上海金融广告市场 媒介策略 |
Media Strategies of Shanghai Financial Advertisement Market |
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| ZHENG Huan. Media Strategies of Shanghai Financial Advertisement Market[J]. Commercial Research, 2009, 0(3) |
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| Authors: | ZHENG Huan |
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| Affiliation: | Department of Advertisement;Shanghai Normal University;Shanghai 200234;China |
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| Abstract: | In the future advertising market,it proves a trend that financial advertising will gradually become a new source of investment.It is therefore of great importance to make fewer mistakes in developing financial advertising which is regarded as a new area for the development of advertising industry.By examining Shanghai financial advertisement market,this paper intends to analyze the existing problems of advertising investment and put forward some proposals for its further development. |
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| Keywords: | finacial advertisement Shanghai finacial advertisement market media strategy |
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