Who's on the tourists' menu? Exploring the social significance of restaurant experiences for tourists |
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| Institution: | 1. Rennes School of Business, France;2. Institut de Gestion de Rennes, Université Rennes 1, France;3. CREM UMR CNRS 6211 Research Laboratory, France;1. School of Biological, Earth and Environmental Sciences, UNSW Sydney, Sydney, 2052, Australia;2. Department of Geography, Texas A&M University, TX, USA;3. Faculty of Science, University of Windsor, Windsor, Canada;1. Faculty of Management, Department of Accounting, Finance & Economics, Bournemouth University, 89 Holdenhurst Road, Bournemouth, BH8 8EB, United Kingdom;2. Dipartimento di Scienze Sociali ed Economiche, Sapienza University of Roma, P.le Aldo Moro 5, 00185, Roma, Italy;1. Department for Logistics, Molde University College—Specialized University in Logistics, Molde, Norway;2. Department for Management and Organisation, Kristiania University College, Oslo, Norway;1. Rosen College of Hospitality Management, The University of Central Florida, FL 32819, USA;2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong;3. Department of Marketing, Florida Atlantic University, Boca Raton, Florida USA |
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| Abstract: | Taking a Consumer Culture Perspective, this paper explores the co-production of meaning among participants in tourists' restaurant experiences. Responding to criticisms that interpreting consumer behaviour should focus both on the individual and also on the collective context of consumption (Askegaard and Linnet, 2011), our research explores the social significance of these experiences and how they feed into the tourist's identity project. 34 ethnographic interviews are led with a view to exploring how tourists co-produce meaning within their group and also with staff and other patrons in the context of restaurant experience and these are followed up with a further 57 semi-structured interviews. Restaurant experiences are shown to be both rich and complex in social meanings. Thematic analysis leads to the identification and discussion regarding four contexts where social meanings are co-produced, namely sharing experiences, family togetherness and transmission, cultural guidance and customer-to-customer interaction. |
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| Keywords: | Tourist Restaurant Social experience Co-production of meaning Identity Consumer culture theory |
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