Heritage transformation and the sociocultural impact of tourism in Umm Qais

Using the heritage site of Umm Qais as a case study, this article argues that tourism could radically shape or reshape the intangible and tangible heritage of the hosts’ communities at tourism destinations. Findings reveal that local culture and tangible heritage of Umm Qais were not resilient enough to absorb the changes brought about by tourism development. Although tourism transformed the residents of Umm Qais from agriculturalists to urbanites, and led to significant changes in traditions and the responsibilities of each individual within the society, there was no impact concerning the moral values such as increase of alcoholism, illicit drug use, and prostitution. Results also indicate that residents’ attitudes, whether negative or positive, are basically homogeneous about tourists, heritage, and tourism and its sociocultural impacts.