Searching for a lost aura: a Naxi Dongba’s spatial practices and space remaking in touristic commoditization

This paper explores how space remaking of tourist destinations erases aura of place. Two questions are discussed: (1) where does the aura of a tourism destination originate and (2) why/how is the aura of a tourism destination erased. Ethnographic research was conducted in 2011, 2012, and 2016, in Lijiang, Yunnan Province, focusing on the life story of He Zhenwei, a Naxi Dongba, and the spatial practices of his daily life in his workplace, home, and town. It indicates that more attention is paid to representations of space than to the aura of place in the space-making of tourist destinations. I argue that this kind of space-making tends towards the disjunction of the inherent systems of symbols of physical space, resulting in the loss of the aura of place. The most innovative aspect, in which I draw on Lefebvre’s space theory and Goffman’s theatrical stage, is the juxtaposition of ritual space, life space, and staged space, which elucidates the correlation between meaning-remaking of tourist destinations and the aura of indigenous cultures. The commoditization of heritage tourism is subject to the pursuit of the ‘Other image’ of culture as well as landscaping of place which gradually leads to the annihilation of aura.