| 对彩电价格战的思考 |
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| 引用本文： | 戈俏梅. 对彩电价格战的思考[J]. 安徽工业大学学报(社会科学版), 2002, 19(5): 78-79. DOI: 10.3969/j.issn.1671-9247.2002.05.031 |
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| 作者姓名： | 戈俏梅 |
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| 作者单位： | 安徽工业大学,管理学院,安徽,马鞍山,243002 |
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| 摘 要： | 价格竞争是市场竞争中最常用的手段.由我国彩电业发展存在的深层问题而导致的连绵不断的价格大战,在促进彩电业走向成熟的同时,也带来了一些负面影响.增强企业综合实力,提升企业核心竞争力,规范价格竞争,开发潜在市场,是彩电业健康发展的必由之路.
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| 关 键 词： | 彩电 价格战 降价 |
| 文章编号： | 1671-9247(2002)05-0078-02 |
| 修稿时间： | 2001-09-16 |
Ponderations on the Fight of Color TV Prices |
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| GE Qiao-mei. Ponderations on the Fight of Color TV Prices[J]. , 2002, 19(5): 78-79. DOI: 10.3969/j.issn.1671-9247.2002.05.031 |
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| Authors: | GE Qiao-mei |
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| Abstract: | Price competition is the common ways used by market competition. The continuous fights of color TV prices resulted from the deep problems in the development of our TV industry can promote its maturity, in the mean time, can also bring some negative effects. We should improve enterprise's comprehensive capacity, promote its core competitive power, standardize price competition and exploit potential market to further TV industry's healthy development. |
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| Keywords: | color TV price fight reduce price |
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