| 基于新型教学模式的市场营销学教学方法探讨 |
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| 引用本文： | 万蓬勃.基于新型教学模式的市场营销学教学方法探讨[J].北方经贸,2008(4):147-148. |
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| 作者姓名： | 万蓬勃 |
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| 作者单位： | 青岛农业大学,人文学院,山东,青岛,266109 |
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| 摘 要： | 市场营销学是一门应用性学科,在实践中具有很强的应用价值。而传统的课堂讲授方法偏重理论知识的传授,过分强调知识的系统性和完整性,缺乏必要的教学环节对学生进行能力、技巧和操作方法上的训练,教学效果并不理想。文章结合自己教学的实际体会,探讨了新型教学模式下市场营销学的教学方法。
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| 关 键 词： | 市场营销学 教学模式 教学方法 |
| 文章编号： | 1005-913X(2008)04-0147-02 |
| 修稿时间： | 2007年11月16 |
Marketing Teaching Method Discussion Based on New Educational Model |
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| Wan Peng Bo.Marketing Teaching Method Discussion Based on New Educational Model[J].Northern Economy and Trade,2008(4):147-148. |
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| Authors: | Wan Peng Bo |
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| Abstract: | Marketing is of applied characteristics as a subject and it has the large artistry in practice,but the traditional classroom lecture overemphasizes the systematic characteristics and the integrity of knowledge,lacking of the essential teaching link to train the student in ability,skill and the operating procedure.This article discusses marketing teaching method based on new educational model combined with the actual teaching experience. |
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| Keywords: | marketing educational model teaching method |
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