企业战略制定及其有效执行的思路浅析

为确保企业的健康持续发展，必须制定正确的企业战略并确保战略的有力执行。文章从开展企业内外部环境分析、明确总体发展目标与思路及编制战略措施规划等方面对企业战略科学制定的思路进行了阐述；从明确战略管理组织职责、注重战略管理与预算及绩效管理衔接及加强战略实施评估等方面对如何提升战略执行力进行了分析。

On the Enterprises' Strategy Making and Its Executive Way

To maintain the healthy development of enterprises,proper strategies have to be made and executed.This paper analyzes the internal and external environment of the enterprises,then introduces the scientific strategy for the enterprises from the aspect of overall developing target and the policy distribution;and then analyzes how to improve the strategic executive power from management,budget and performance management.