| 支撑中石化华北公司树脂产品营销的物流体系研究 |
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| 引用本文： | 郑祥玉,王卉春.支撑中石化华北公司树脂产品营销的物流体系研究[J].商品储运与养护,2011(4). |
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| 作者姓名： | 郑祥玉 王卉春 |
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| 作者单位： | 中国石油化工股份有限公司化工销售华北分公司; |
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| 摘 要： | 目前,国内化工产品的销售主要以买方市场为主,长期以来与客户出厂交接的营销模式已经被认为理所当然,随着市场格局供求关系的变化,这种模式越来越不适应大型石化企业发展的需要,也无法适应市场变化的需求。文中针对此种情况,对中石化华北公司树脂产品营销的物流体系进行了系统的研究,着重以中石化齐鲁工厂为起点的物流数据为依据,从优化销售渠道的角度来探讨物流配送体系对华北公司树脂产品营销的影响和作用。旨在探讨石化营销企业在从自提方式向配送方式转变的过程中,如何根据市场分布对物流本身运输方式、仓储布局等硬件进行优化,如何从销售计划与物流计划的匹配入手,对CRM、ERP、LIMS、IC卡、GPS等软件系统进行整合,从而使物流和商流之间通过信息流达到信息共享、无缝契合的目标,进而实现优化营销渠道,提高客户满意度的目的。中石化华北公司在销售与物流工作中存在严重的信息不对称,组织架构不尽合理问题,若以每种产品的整个供应链作为一个单元,从销售计划、客户计划、物流计划三个计划的统一制定和落实着手,对该链条的效率、费用、利润进行考核和评判,并从组织架构上进行适当的调整,使得每种产品链条都有相关的负责人员,进而减少整个链条的摩擦提高整个流程的效...
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| 关 键 词： | 中石化华北公司 化工树脂产品 营销导向 物流配送体系 |
Research on Logistics System that Supports for the Synthetic Resin Marketing of Sinopec Chemical Sales North China Company |
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| ZHENG Xiang-yu,WANG Hui-chun.Research on Logistics System that Supports for the Synthetic Resin Marketing of Sinopec Chemical Sales North China Company[J].Storage Transportation & Preservation of Commodities,2011(4). |
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| Authors: | ZHENG Xiang-yu WANG Hui-chun |
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| Institution: | ZHENG Xiang-yu,WANG Hui-chun(Sinopec chemical sales north China company,Beijing 100011,China) |
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| Abstract: | Nowadays,chemical products market is the competitive situation of buyer's market.And the Trade Terms of EXW has been widely accepted for long time.With the changes of supply and demand,it can not meet the requirement of development of the enterprise of our country large petrifaction.also,it is unable to adapt to changes in the market.Basing on the data from the logistics operation in QILU Branch of Sinopec,the Sinopec Chemical sales North China Company decides to expand Logistics service.This article discus... |
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| Keywords: | sinopec chemical sales north china company synthetic resin marketing orientation logistics system |
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