| 论品牌包装设计的新理念 |
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| 引用本文： | 卜一丁,张娜.论品牌包装设计的新理念[J].价值工程,2010,29(34):6-6. |
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| 作者姓名： | 卜一丁 张娜 |
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| 作者单位： | [1]辽宁石油化工大学机械工程学院,抚顺113001 [2]沈阳化工大学机械工程学院,沈阳110142 |
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| 摘 要： | 现今,品牌文化已经深入群众内心,要想让品牌突出让人耳目一新就得有一个够突出的包装设计。品牌包装设计新理念应从商标,图案,色彩,造型,材料等构成要素入手,在考虑商品特性的基础上,遵循品牌设计的一些基本原则。品牌包装设计的新理念就是让两者之间很好的平衡达到最大的收益,起点依然是包装设计。从而使设计效果更多的影响产品的品牌记忆,达到最大的利益。
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| 关 键 词： | 品牌 包装设计 新理念 |
New Design Concept on Packaging for a Brand |
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| Bu Yiding,Zhang Na.New Design Concept on Packaging for a Brand[J].Value Engineering,2010,29(34):6-6. |
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| Authors: | Bu Yiding Zhang Na |
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| Institution: | 1.School of Mechanical Engineering, Liaoning Shihua University, Fushun 113001, China; 2.School of Mechanical Engineering, Shenyang University of Chemical Technology, Shenyang 110142, China ) |
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| Abstract: | Today, the brand culture has been massed inside people＇s heart. To make a brand prominent and refreshing enough,it must have a outstanding packaging design. Brand new concept should start from trademark packaging design, pattern, color, shape and material elements, and on the basis of considering product features follow some basic principles. Brand new concept of packaging design is to make a good balance and get a maximum income, the starting point is still the packaging design. So that the design of the brand can make more effective memory on products to achieve maximum benefit. |
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| Keywords: | branding packaging design new ideas |
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