Technology and Flexibility: Enablers of Collaboration and Time‐Based Logistics Quality

Collaboration has been cited as one of the most important elements in leveraging supply chains to achieve competitive advantage. Literature in the field of collaboration tends to focus on strategic level initiatives; this research examines the benefits of implementing collaborative approaches at the logistics operations level. We find that leading strategic indicators, including technological innovativeness, technological complementarity, and flexibility are positively related to higher levels of collaboration and logistics service quality at the operational level in retail firms.