The role of subsidiaries from emerging economies—A survey involving the largest Brazilian multinationals |
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| Authors: | Moacir de Miranda Oliveira Jr Felipe Mendes Borini |
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| Institution: | 1. Associate Professor of Strategy and International Business, Business Administration Department of the University of Sao Paulo and Doctor in Business Administration, University of Sao Paulo;2. Professor of International Business, ESPM (Escola Superior de Propaganda e Marketing) and Doctor in Business Administration, University of Sao Paulo |
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| Abstract: | Several research projects have been devoted to the study of the internationalization of Brazilian firms; however there is a lack of research related to the strategy and management of subsidiaries of Brazilian multinational corporations in other countries. This article seeks to contribute to filling this gap. An academic research study was conducted involving 30 Brazilian multinational corporations. Of the 93 subsidiaries involved, 66 foreign subsidiaries answered the questionnaires. The main results concern the identification of three factors and the proposition of a typology of Brazilian subsidiaries of multinational corporations: implementing subsidiaries; market‐exploiting subsidiaries, and aspirants to strategically relevant subsidiaries. © 2012 Wiley Periodicals, Inc. |
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