在商业模式构架中把握企业战略

在全球化的背景条件下,随着外部竞争环境和企业自身经营条件日益复杂化,如何持续的获得竞争优势并在市场上领先成为当下管理界讨论的热点。其中商业模式与企业战略是两个出现频率很高的概念,分别对这两个概念进行分析,并从利用商业模式能够更好地把握企业战略的角度阐述了两者的关系。

To Seize Enterprise strategy in the Business Model Framework

In the background of globalization, how to gain competitive advantage and succeed in the market continuously has becomes a hot discussion in the group of management, with more complication emerging in the external circumstance and in the internal management of enterprise. The business model and enterprise strategy are two conceptions with high frequency, this article will take a deep analysis about them, and furthermore explain the relation between the two conceptions in the point of how to seize enterprise strategy better in the business model framework.