| 物流业中铁路货运市场划分的灰关联度分析 |
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| 引用本文： | 陈治亚,尹晔飞,付延冰.物流业中铁路货运市场划分的灰关联度分析[J].物流技术,2005(10):183-185. |
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| 作者姓名： | 陈治亚 尹晔飞 付延冰 |
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| 作者单位： | 中南大学,交通运输工程学院,湖南,长沙,410075 |
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| 摘 要： | 在分析了影响货主选择货物运输产品的因素基础上,运用灰色关联度法对货主进行分类,从而为铁路货运企业进行目标市场营销提供依据。
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| 关 键 词： | 铁路 货运 灰关联度分析 市场划分 |
| 文章编号： | 1005-152X（2005）10-0183-03 |
| 收稿时间： | 2005-09-19 |
| 修稿时间： | 2005年9月19日 |
Gray Relative Analysis of the Railway Freight Market Division |
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| CHEN Zhi-ya,YIN Ye-fei,FU Yan-bin.Gray Relative Analysis of the Railway Freight Market Division[J].Logistics Technology,2005(10):183-185. |
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| Authors: | CHEN Zhi-ya YIN Ye-fei FU Yan-bin |
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| Institution: | School of Traffic and Transportation Engineering, Central South University, Changsha 410075, China |
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| Abstract: | After analysing the factors which will impact the choice of the freight,this paper apples the gray relative analysis to simply divide shippers into some groups,and then provides the base for the goal marketing. |
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| Keywords: | railway freight gray relative analysis division of the market |
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