| 论社会营销理论在旅游高等职业教育中的普适性价值 |
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| 引用本文： | 徐云松,陈萍萍. 论社会营销理论在旅游高等职业教育中的普适性价值[J]. 旅游学刊, 2004, 0(Z1) |
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| 作者姓名： | 徐云松 陈萍萍 |
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| 作者单位： | [1]浙江旅游职业学院 [2]浙江旅游职业学院 杭州 |
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| 摘 要： | 本文首先概述了当前我国职业教育中存在的 4大弊端 ,然后以此为切入口 ,引入社会营销理论 ,进而探讨其在旅游高等职业教育中的普适性价值。旅游高等职业教育在专业设置、课程设计、学生就业定位、就业渠道畅通等方面如能恰当地以社会营销理论作指导 ,其中的许多难题便可迎刃而解。
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| 关 键 词： | 社会营销理论 旅游高等职业教育 普适性价值 |
On the Catholic Value of Social Marketing Theory in Tourism Vocational Higher Education |
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| XU Yun-song,CHEN Ping-ping. On the Catholic Value of Social Marketing Theory in Tourism Vocational Higher Education[J]. Tourism Tribune, 2004, 0(Z1) |
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| Authors: | XU Yun-song CHEN Ping-ping |
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| Abstract: | This paper first summarizes four drawbacks in present-day Chinese vocational education, and then social marketing theory is introduced to explore its catholic value in tourism vocational education.If property instructed with social marketing theory,many problems in tourism vocational higher education,such as establishment of specialities,courses design,positioning of students' employment and smoothness of employment channel,could be resolved readily. |
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| Keywords: | social marketing theory tourism vocational higher education catholic value |
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