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Experientially diverse customers and organizational adaptation in changing demand landscapes: A study of US cannabis markets, 2014–2016 |
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| Authors: | Greta Hsu Balázs Kovács Özgecan Koçak |
| Institution: | 1. Graduate School of Management, University of California, Davis, California;2. School of Management, Yale University, New Haven, Connecticut;3. Goizueta Business School, Emory University, Atlanta, Georgia |
| Abstract: | |
| Keywords: | obsolescence organizational adaptation organizational ecology organizational identity sociology of markets |