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The limits of relational governance: Sales force strategies in the U.S. medical device industry |
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| Authors: | Aaron K. Chatterji Colleen M. Cunningham John E. Joseph |
| Affiliation: | 1. Fuqua School of Business, Duke University, Durham, North Carolina;2. Strategy & Entrepreneurship, London Business School, London, UK;3. Paul Merage School of Business, University of California Irvine, Irvine, California |
| Abstract: | |
| Keywords: | firm boundaries innovation medical devices relational governance sales strategy |