| 试论制造商与分销商纵向约束的市场关系 |
| |
| 引用本文： | 付力力.试论制造商与分销商纵向约束的市场关系[J].广东经济管理学院学报,2003,19(5):68-71. |
| |
| 作者姓名： | 付力力 |
| |
| 作者单位： | 东南大学经济管理学院,江苏,南京,210096 |
| |
| 摘 要： | 从产业组织的纵向约束角度对制造商和分销商(批发商和零售商)的市场关系进行了经济学分析，提出了制造商如何提高纵向约束有效性的思路和途径。
|
| 关 键 词： | 纵向约束 制造商 分销商 |
| 文章编号： | 1672-4100(2003)05-0068-04 |
| 修稿时间： | 2003年7月20日 |
On the Vertical Bondage Relationship Between Manufacturers and Sale Agents |
| |
| Fu Li-li.On the Vertical Bondage Relationship Between Manufacturers and Sale Agents[J].Journal of Guangdong Institute of Business Administration,2003,19(5):68-71. |
| |
| Authors: | Fu Li-li |
| |
| Abstract: | The paper makes an economic analysis of the market relationship between manufacturers and sale agents (wholesellers and retails sellers) from the vertical bondage view of industrial organization. It puts forward the measures for manufactures to improve the effectiveness of their bondage of sale agents. |
| |
| Keywords: | vertical bondage manufacturers sale agents |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
