| 我国物流业发展现状及营销策略的选择 |
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| 引用本文： | 安祥林. 我国物流业发展现状及营销策略的选择[J]. 物流科技, 2006, 29(6): 70-71 |
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| 作者姓名： | 安祥林 |
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| 作者单位： | 牡丹江医学院,黑龙江,牡丹江,157011 |
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| 摘 要： | 物流业近年来在我国得到了迅猛发展,物流仓储、配送等基础性服务实力大大增强,客户个性化服务以及增值服务也在逐步完善,但随着国际国内的物流量逐年快速增长,市场潜力不断加大,我国物流企业内在的缺陷与不足逐渐显露出来,影响和制约着中国物流业的发展与壮大.本人对中国物流业的发展现状进行了分析并提出了针对这一现状应该采取的营销策略.
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| 关 键 词： | 物流 第三方物流 营销策略 |
| 文章编号： | 1002-3100（2006）06-0070-02 |
| 收稿时间： | 2005-12-12 |
| 修稿时间： | 2005-12-12 |
Logistics Industry Development Present Situation and Marketing Strategy Choice of China |
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| AN Xiang-lin. Logistics Industry Development Present Situation and Marketing Strategy Choice of China[J]. Logistics Management, 2006, 29(6): 70-71 |
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| Authors: | AN Xiang-lin |
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| Affiliation: | Mudanjiang Medical College, Mudanjiang 157011, China |
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| Abstract: | Logistics industry obtained the swift and violent development in recent years in our country.Storage and distribution strengthen greatly.The customer individuality service as well as the increment service also gradually is consummating.But with fast grows year by year along with the international domestic thing current capacity and the market potential's unceasingly enlargement.Our country logistics industry's intrinsic flaw and insufficient gradually is revealed.Affects and restricts the China logistics industry's development and expansion.The author carries on analysis of the China logistics industry development present situation and proposes we should adopt the marketing strategy in view of this present situation. |
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| Keywords: | logistics the third party logistics marketing strategy |
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