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Topic Features in Negative Customer Reviews: Evidence Based on Text Data Mining |
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| Authors: | Li Zhen Li Fangzhou Xiao Jing Yang Zhi |
| Institution: | 1.Faculty of Business Administration, Toyo University, Tokyo, 112-8606, Japan ;2.Graduate School of Business Administration, Kobe University, Kobe, 657-8501, Japan ;3.School of Management, Huazhong University of Science and Technology, Wuhan, 430074, Hubei, China ; |
| Abstract: | The Review of Socionetwork Strategies - Several studies have focused on the effects of online negative customer reviews on sales, especially pertaining to Internet shopping and e-retailing.... |
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| 本文献已被 SpringerLink 等数据库收录！ | |