大众旅游与选择性旅游概念辨析及运用

在规模经济的驱动力下,大众旅游以其固定的价格、标准化的服务以及大批量的销售形式成为逐渐兴起的旅游热点。大众旅游在兴起的同时,却给接待地带来诸多负面影响,成为破坏生态、污染环境的代名词,受到诸多批判。人们开始寻找新的旅游形式来替代大众旅游,选择性旅游随即产生。文章通过分析大众旅游与选择性旅游的各自涵义、影响及在现实条件下的可行性,辨证地探讨两者的利弊及在开发中对其应持的态度。

THE ANALYSIS OF MASS TOURISM AND ALTERNATIVE TOURISM IN CONCEPTION AND PRACTICE

With the impetus of scale economy,mass tourism rises due to its fixed price,standard service and large-scale selling.Together with its popularity,a lot of negative effects come in the destination.It becomes the synonymy of eco-destroyer and pollution maker.People start to animadvert on mass tourism and search for a new form of tourism.Then the alternative tourism comes into being. This paper tries to analyze the conception,effect and feasibility of mass tourism and alternative tourism,discuss their advantages and disadvantages,and bring the attitude towards them in exploitation.